Commerce & Culture is a strategic and creative agency working for global societal impact.

We merge strategy, mobilization, and storytelling to inspire, forge novel alliances, and elevate what unites us.

Work and Services

At Commerce & Culture, we adopt a holistic approach that includes launching self-initiated projects and collaborating with organizations, businesses, and communities to advance global inclusion and the green transition.

Our work spans digital platforms, immersive exhibitions, and creative productions, designed to reshape narratives and influence policy decisions. Throughout our integrated services, we aim to facilitate cross-sector and community engagement, creating a broader foundation to spur resilient and enduring change.

Featured project

Africa Reframed
Changing the narrative together

Africa Reframed, powered by Commerce & Culture Media Lab, aims to elevate Africa's place in the global narrative. Through a unique image bank, strategic storytelling, exhibitions, and partnerships with visionary companies, we highlight the continent's diversity and potential, fostering a deeper, more forward-looking understanding worldwide.

By sourcing imagery produced by our initiative these brands have helped propel new storytelling from the African continent;

Insights
Global perspectives from art and academia

From Commerce & Culture network and exhibitions :
Fabrice Monteiro
Fabrice Monteiro

Fabrice Monteiro's photography intersects environmentalism and African heritage, portraying ecological narratives.

Yinka Ilori
Yinka Ilori

Yinka Ilori creates vibrant, narrative-driven art from upcycled furniture, drawing on Nigerian traditions.

Omar Victor Diop
Omar Victor Diop

Omar Victor Diop integrates African history with contemporary cultural commentary through his photography.

Namsa Leuba
Namsa Leuba

Namsa Leuba explores African identity through a Western lens, creating thought-provoking photographic art.

Lien Botha
Lien Botha

South African Lien Botha merges photography and narrative, capturing the essence of transformation and memory.

Dillon Marsh
Dillon Marsh

Dillon Marsh visualizes the environmental impact of mining in South Africa through photographic art.

Osborne Macharia
Osborne Macharia

Osborne Macharia brings African narratives to life, blending commercial and creative photography.

Élise Fitte-Duval
Élise Fitte-Duval

Élise Fitte-Duval offers insightful glimpses into contemporary dance and daily life in Africa.

Fatoumata Diabaté
Fatoumata Diabaté

Malian photographer Fatoumata Diabaté explores youth culture and fashion in Africa with depth and vivacity.

Tahir Carl Karmali
Tahir Carl Karmali

Tahir Carl Karmali combines digital art with found objects to create surreal imagery.

Isaac Kasamani
Isaac Kasamani

Isaac Kasamani, a Kenyan-born photographer, delves into Uganda's political landscape with boldness and clarity.

Antonia Steyn
Antonia Steyn

Antonia Steyn, from South Africa, masterfully captures portraits and narratives, blending art with commercial photography.

Ala Kheir
Ala Kheir

Ala Kheir's photography captures the diversity of life and landscapes, reflecting a broad engagement with his surroundings.

Adeola Olagunju
Adeola Olagunju

Adeola Olagunju's photography merges performance art with social critique, exploring themes of resilience and identity.

Jon Riordan
Jon Riordan

Jon Riordan's photography intersects history and contemporary society, offering a deep dive into South Africa's evolving landscape.

Mpho Mokgadi
Mpho Mokgadi

Mpho Mokgadi embraces analog photography to document personal and communal narratives, showcasing the vibrancy of South African life.

Charles Okereke
Charles Okereke

Nigerian Charles Okereke uses photography to explore themes of environmentalism and societal change.

Hélène Amouzou
Hélène Amouzou

Hélène Amouzou's self-portraits navigate displacement and identity, set against transient spaces.

Sydelle Willow Smith
Sydelle Willow Smith

Sydelle Willow Smith investigates migration and identity in South Africa through her documentary photography.

Jac Kritzinger
Jac Kritzinger

Jac Kritzinger's work provides a nuanced view of South Africa's historical and contemporary landscapes.

Mouna Karray
Mouna Karray

Tunisian photographer Mouna Karray captures the essence of confinement and liberation through her lens.