/About
Uniting talent and technology for global inclusion and sustainable innovation
The Commerce & Culture team thrives on a fusion of global insights and local expertise, focusing on catalyzing impact through creative solutions.
Our approach bridges the gap between a theoretical framework—employing design thinking, strategic foresight, and the theory of change—and the practical application of hands-on creative productions to deliver tangible outcomes.
Commerce & Culture
Offices
New York
Nestled in the West Village, one of Manhattan's most charismatic neighborhoods, our New York office resides in a historic half-timbered building. New York, being one of the world's most diverse and forward-thinking cities, provides us with a constant source of inspiration and collaboration opportunities.
Copenhagen
In Copenhagen, we are positioned within the OMA-designed BLOXHUB. This locale, along with the connected community, enhances our ability to integrate sustainable practices and creative solutions that reflect Nordic leadership in social policy, design, and environmental stewardship.
Nairobi
Located in the serene neighborhood of Karen, our Nairobi office sits within the vibrant Nairobi Garage, enabling us to collaborate closely with a diverse community of impact entrepreneurs, creatives, and technologists driving societal change and sustainable development across the East African region.
Commerce & Culture
At a glance
Commerce & Culture was established in Copenhagen in 2010, initially focusing on support for the cultural and creative sectors in the global South and engagement in public diplomacy in the Nordics. Since then, our approach to storytelling, cross-sector partnerships, and community engagement has evolved into a more integrated and holistic practice.
In today's world, marked by increasingly accelerated change and polarization, we have reinforced our commitment to diversity, inclusion, and innovation—principles that have empowered us to create unifying narratives and foster multifaceted collaborations across four continents over the last decade. The launch of our Nairobi and New York offices in January 2024 marks a pivotal expansion, bringing us closer to the partners and communities with which we engage, elevating our ability to devise solutions that are as diverse and complex as the challenges we face.
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Li Munch
PARTNER & CREATIVE DIRECTOR
New York -
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Brenda Kerubo
COMMUNITY MANAGER
Nairobi -
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Thomas Damgaard
FOUNDER & DIRECTOR
Copenhagen -
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Paul Njogah Mbugua
PARTNER
Nairobi
Work and Services
Commerce & Culture specializes in integrating strategy and creativity to drive global societal impact and innovation. Our services are anchored in four key areas: Strategy and Concept Development, Mobilization and Capacity Building, Storytelling and Experiences, and Creative Productions.
—Strategy
and Concept Development
We focus on crafting initiatives that bridge diverse perspectives, fostering global inclusion and sustainable innovation. Our work involves a deep understanding of public diplomacy and CSR, aiming to create synergies through stakeholder engagement and cross-sector partnerships.
—Mobilization
and Capacity Building
Our commitment to empowering communities is manifested through skill development and participatory approaches. By facilitating workshops, platforms, and community engagement, we aim to cultivate a more inclusive value chain and drive sustainable change.
—Storytelling
and Experiences
Leveraging our global network of content creators, we produce narratives and immersive experiences that provoke thought and emotion. Our storytelling transcends traditional boundaries, utilizing strategic distribution to enhance connections and reach.
—Creative
and Digital Productions
With a focus on storytelling, branding, and community engagement, our creative productions encompass digital platforms, exhibitions, graphic design, photography, and film. Tailored to each client’s narrative, we deliver culturally rich solutions that align with CSR and ESG objectives.
Media Lab and Community
The Media Lab, our in-house initiative, champions forward-thinking creative projects that open doors for brands and organizations to engage and amplify their impact. Alongside this, our community, a network of professionals and creatives, brings together diverse talents to contribute their unique skills towards advancing the green transition and promoting global inclusivity.
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Alongside our client-focused services, Commerce & Culture houses an inventive in-house initiative: the Media Lab. Designed as an incubator, the Media Lab champions forward-thinking creative projects that open doors for brands and organizations to engage and amplify their impact.
Harnessing the diverse talents within our community, the lab is a breeding ground for groundbreaking ideas that aim to shift narratives and catalyze collaboration across different sectors. Our flagship initiative, Africa Reframed, exemplifies the transformative potential these projects hold. By nurturing such concepts, we provide unique opportunities for brands and organizations to connect with new audiences and magnify their contributions to societal change. -
Our community comprises a network of professionals and creatives, including strategic thinkers, innovative creators, cultural scholars, and social advocates. Each member contributes their unique skill set to advance our mission to drive the green transition and promote global inclusivity.
By leveraging the unique talents and insights of our members, we ensure that every project is rooted in deep cultural understanding, strategic foresight, and creative brilliance. Our collaborative approach enables us to tackle complex challenges with nuanced perspectives, driving forward initiatives that resonate globally and enact meaningful, lasting change. Through this synergistic collaboration, Commerce & Culture aims to redefine the role of agencies in cultural and societal impact, setting new standards in creative excellence.
Learn more about our Community here
Guiding principles
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Our approach to talent acquisition is intentionally holistic, valuing the unique contributions of individuals from hybrid professions. We acknowledge that blending diverse skills, ranging from the creative arts to technology is crucial for driving innovation and advancing our mission. Welcoming individuals with multidisciplinary talents allows us to tap into a wellspring of creativity and expertise, equipping us to devise solutions that are as diverse and complex as the challenges we face. This strategy affirms our commitment to maintaining a leading role in the realms of cultural and creative exploration.
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At Commerce & Culture, our dedication to inclusivity and diversity is foundational. We recognize that a diversity of backgrounds, perspectives, and experiences enriches our collective work and amplifies our overall impact. Our aim is to foster an environment where every individual feels valued, respected, and encouraged to contribute their unique insights. By actively embracing and celebrating diversity, we cultivate a culture of openness and innovation that reflects the complexity of the world our projects engage with.