Our development of a new logo for Cadre de Promotion pour la Formation en Photographie (CFP) signals a new visual identity for a new generation of photographers in Mali.
The chosen logotype can be decribed as serious, powerful, yet playful and creative. The shapes are reminiscent of the schools many different faces and African traditions of art. Logo System 03 from the proposal below was chosen as the preferred way of combining the logo itself with the extentions "Agency" and "School". The logo quickly found a physical presence on a batch of t-shirts as show on the pictures at the bottom. The new visual identity for CFP will be extended with a website that we currently have under development.