In 2010 Commerce & Culture launched the Stock Program in Mali, introducing a new kind of partnership connecting international development aid, local education, and world-leading global business. Initiated with funding from the Embassy of Denmark in Mali and the Danish Centre for Culture and Development, the Stock Program is offered as a 2 year educational program for photographers at the Malian photography school CFP Bamako.
Education and Commercial Insight
The Commerce & Culture Stock Program train the participating photographers in creating imagery that reflects today’s cultural and stylistic trends, and address the needs of the current global image marketplace. As students quickly improve their skills they are given opportunity to upload their images to the Getty Images archive and make sales to advertisement and communication agencies worldwide already while in training.
CFP Bamako and the students have so far earned more than 75.000 USD from these sales.
The Commerce & Culture Stock Program enables local photographers to disseminate images that genuinely engages with their local cultures, providing commercial clients with rare authentic imagery. Here is a small selection of images produced under the Stock Program, for a full overview visit our Getty Images account.