The Commerce & Culture Stock Program

 In 2010 Commerce & Culture launched the Stock Program in Mali, introducing a new kind of partnership connecting international development aid, local education, and world-leading global business. Initiated with funding from the Embassy of Denmark in Mali and the Danish Centre for Culture and Development, the Stock Program is offered as a 2 year educational program for photographers at the Malian photography school CFP Bamako. 

Education and Commercial Insight

The Commerce & Culture Stock Program train the participating photographers in creating imagery that reflects today’s cultural and stylistic trends, and address the needs of the current global image marketplace.  As students quickly improve their skills they are given opportunity to upload their images to the Getty Images archive and make sales to advertisement and communication agencies worldwide already while in training.

CFP Bamako and the students have so far earned more than 75.000 USD from these sales.

 

Meet participating photographer John Kalapo

 
 
We are taught to create a scene and make a good composition, and we learned a lot, that I knew nothing about before. I learned a whole new type of photography. Stock photography is much more professional, because you are forced to get to know your equipment, and you need to know exactly what to do, when you are in the field.
— John Kalapo
 

Meet participating photographer Massaran Diankoumba

 
 
I joined the stock program because it is a great way for photographers to get promoted. There are so many photographers in Mali, especially here in Bamako, and it’s difficult to get noticed. But thanks to the stock program, a photographer can get some attention and the chance to show his or her work. Furthermore it allows the photographers to have a better life because they can make money by it.
— Massaran Diankoumba
 

Meet participating photographer Aboubarcar Traore

 
 
I sell my photos through the stock program at an image bank and make money that way, and now I have been able to open up some beauty salons.That way stock photography has enabled me to give jobs to other people, so unemployment has actually decreased a little this way. Thanks to the beauty salons and my stock photography sales, a lot of things have changed to my advantage.
— Aboubarcar Traore
 

Authentic Cultural Representations

The Commerce & Culture Stock Program enables local photographers to disseminate images that genuinely engages with their local cultures, providing commercial clients with rare authentic imagery. Here is a small selection of images produced under the Stock Program, for a full overview visit our Getty Images account.