We craft purposeful stories and conscious collaboration
Commerce & Culture is a mission-driven strategic and creative agency. We are guided by the understanding that narratives shape how we see and connect with one another. In a world defined by accelerated division and disruption, we collaborate across sectors to elevate the stories and ideas that unite us.
Our work
Through visually driven platforms, campaigns, exhibitions and capacity-building, we develop integrated story-led initiatives aligned with the Sustainable Development Goals and stakeholder objectives. These initiatives enable organizations to strengthen both internal and external alignment while delivering lasting value to the communities they touch—translating shared purpose into experiences that bridge divides and inspire change.
Our platform Africa Reframed exemplifies this approach. By licensing imagery from Africa Reframed, forward-thinking brands, including those seen below, reshape visual narratives, support local talent, and strengthen their communications—simultaneously advancing how Africa is seen, what stories are told, and who tells them.
Exhibition planning at the National Museum of World Culture, Sweden.
Insights
Through Insights, our journal, we spotlight thought-provoking work in creative arts, photography, and design that pushes boundaries and inspires. We focus on artists from our collaborations, exhibitions, and global network, exploring themes from environmentalism to cultural identity—revealing surprising perspectives.
South African Lien Botha merges photography and narrative, capturing the essence of transformation and memory.
Omar Victor Diop integrates African history with contemporary cultural commentary through his photography.
Fabrice Monteiro's photography intersects environmentalism and African heritage, portraying ecological narratives.
Namsa Leuba explores African identity through a Western lens, creating thought-provoking photographic art.
Our story
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Initially focusing on supporting the cultural and creative sectors in the Global South and engaging in public diplomacy in the Nordics, we began as a small, passionate team working at the intersection of culture, commerce, and social impact—a unique space where shared value could be created. Since then, we've grown into a global network of diverse talent united by a singular vision: to enable meaningful change through strategic creativity.
Over the years, we've developed a hybrid approach that seamlessly blends the strategic rigor of a consultancy, the creative innovation of an agency, and the mission-driven principles of a non-profit. This integrated model enables us to craft holistic solutions that drive purposeful change across sectors and geographies.
Through our work with purpose-driven partners, we've witnessed firsthand how creative collaboration reshapes narratives, influences policies, and enables systemic impact. From fuelling the global campaign for the United Nations' Sustainable Development Goals launch to incubating Africa Reframed, we've consistently helped our partners unlock their potential for positive change.
Today, as we face complex social, geopolitical, and environmental challenges, our mission has never been more vital. We believe in uniting bold ideas with strategic thinking to advance sustainable development. From this perspective, we invite purpose-driven organizations and forward-looking brands to join us in shaping narratives that drive meaningful change.
Purpose
To reimagine divides and elevate what unites us
Mission
To drive systemic change through strategic storytelling and cross-sector partnerships, transforming narratives to accelerate policy action on sustainable development goals
Core
We lead with curiosity, act with integrity, and create with courage, fostering an environment where bold ideas and innovative thinking flourish
