Shaping impact through strategy, collaboration, and creative expertise

Commerce & Culture integrates strategic storytelling with sustainable impact through analytical thinking and creative craft. Working with partners worldwide, we combine rigorous methodology with hands-on production to shape authentic narratives and build creative capacity. This collaborative approach brings together global perspective and local understanding to drive meaningful transformation across cultures and contexts.

Our Approach

We transform vision into measurable impact through three integrated phases, each building on our legacy of strategic creativity and collaborative innovation.

  • We create focused spaces where ideas evolve through collaborative exploration. Our teams curate the right mix of stakeholders, specialists and creatives—building understanding and defining possibilities. Through deep research and dialogue, we turn insight into action, connecting vision with practical steps and building flexible frameworks for success.

  • We transform strategic insights into tangible solutions through content, design and technology. Our teams integrate diverse creative elements with technical capabilities to build compelling platforms and experiences. Working with our global network of specialists, we develop initiatives that drive engagement while delivering measurable results across channels and contexts.

  • Impact grows through data-driven assessment and iteration. Using analytics and stakeholder feedback, we track key performance indicators, adapt to emerging opportunities, and identify pathways for scaling. By combining quantitative metrics with qualitative insights, we help programs evolve from initial success to sustained influence.

Offices

New York

Nestled in the West Village, one of Manhattan's most charismatic neighborhoods, our New York office resides in a historic half-timbered building. New York, being one of the world's most diverse and forward-thinking cities, provides us with a constant source of inspiration and collaboration opportunities.

Copenhagen

In Copenhagen, we are positioned within the OMA-designed BLOXHUB. This locale, along with the connected community, enhances our ability to integrate sustainable practices and creative solutions that reflect Nordic leadership in social policy, design, and environmental stewardship.

Nairobi

Located in the serene neighborhood of Karen, our Nairobi office sits within the vibrant Nairobi Garage, enabling us to collaborate closely with a diverse community of impact entrepreneurs, creatives, and technologists driving societal change and sustainable development across the East African region.

People and Purpose

We fuse strategy, mobilization, storytelling, and design to catalyze systemic impact

Purpose

To reimagine divides and elevate what unites us


Mission

To drive systemic change through strategic storytelling and cross-sector partnerships, transforming narratives to accelerate policy action on sustainable development goals


Core

We lead with curiosity, act with integrity, and create with courage, fostering an environment where bold ideas and innovative thinking flourish


Our Story

  • Initially focusing on supporting the cultural and creative sectors in the Global South and engaging in public diplomacy in the Nordics, we began as a small, passionate team working at the intersection of culture, commerce, and social impact—a unique space where shared value could be created. Since then, we've grown into a global network of diverse talent united by a singular vision: to enable meaningful change through strategic creativity.

    Over the years, we've developed a hybrid approach that seamlessly blends the strategic rigor of a consultancy, the creative innovation of an agency, and the mission-driven principles of a non-profit. This integrated model enables us to craft holistic solutions that drive purposeful change across sectors and geographies.

    Through our work with purpose-driven partners, we've witnessed firsthand how creative collaboration reshapes narratives, influences policies, and enables systemic impact. From fuelling the global campaign for the United Nations' Sustainable Development Goals launch to incubating Africa Reframed, we've consistently helped our partners unlock their potential for positive change.

    Today, as we face complex social, geopolitical, and environmental challenges, our mission has never been more vital. We believe in uniting bold ideas with strategic thinking to advance sustainable development. From this perspective, we invite purpose-driven organizations and forward-looking brands to join us in shaping narratives that drive meaningful change.

A catalog spread from the Afghan Tales exhibition by Commerce & Culture. The left page displays a textured black garment with a calligraphy-covered egg atop it, while the right page features images of Afghan individuals and a lineup of students.
Amplifying impact by blending client services with mission-driven initiatives

Commerce & Culture
Labs

  • Each Lab brings together diverse stakeholders and partners to tackle pressing challenges through narrative change, creative solutions, and sustainable innovation. From initial exploration to lasting impact, our methodology flows through five phases: deep exploration with the right partners, strategic pathway development, narrative crafting, solution creation, and impact evolution. Each phase builds naturally on shared understanding and clear purpose.

    Our in-house non-profit initiative, Africa Reframed, embodies this approach. By uniting photographers, media outlets, and organizations, we're aiming to reshape global perceptions through curated imagery, exhibitions, and learning platforms. The initiative demonstrates how focused collaboration builds understanding that connects African creators with global brands—creating pathways for lasting change and novel partnerships.

Let’s start
a conversation

We partner with forward-looking brands, NGOs, foundations, government agencies, and cultural institutions. Our hybrid model enables organizations to unlock the potential of strategic creativity, driving meaningful change and delivering tangible results.

Whether you're interested in strengthening existing initiatives or co-creating something new, let's explore how we can advance your objectives together.